There are a bunch of articles around the internet implying that on the day of the EU referendum (link to read if you don’t know what that is), a significant proportion of UK voters were not even sure what the EU is. The articles are very convenient, because I for one love to be shocked at the ignorance of others.
Here’s one article, which is representative of the others I’ve seen: After Brexit Vote, Britain Asks Google: ‘What Is The EU?’ That’s from NPR, but there are many others. The Washington Post, Ars Technica, Vox, Metro, CNet, Huffington Post, Chicago Tribune, News.Com.Au, and on and on. I had to go 10 pages into a Google search before they started to thin out. And of those 100+ sites running with this story, only one that I could find, GeekTime, questioned it. I’m going to go deeper.
All of the other sites pretend to be saying something, without actually saying anything. What are the relative numbers? How many people made this search? It’s a 250% increase, but how many people is that? Nobody knows.
Google Trends is just a toy, not something that should be used as the sole source for a news story. It’s very easy to misuse and misunderstand, like so:
The article makes a half-sentence reference to the fact that the search for “what is the EU” was dwarfed by searches for “referendum results”, but dwarfed by how much? It doesn’t say, so I had to look for the facts myself. Oh, no big deal, looks like it’s only dwarfed by more than 10,000%, so much so that the line for “what is the EU” looks like the EKG reading for a day-old corpse.
That’s a lot of people, right? With a little playing around, I was able to find something that people were even more interested in than the EU referendum results.
Since that’s about 230% of the EU referendum results search, and we’ve now got a good idea that there is a ridiculous amount of people living in the UK by searching more than just a few intentionally misleading terms, we can then conclude that, at worst, no more than .003% of UK voters (or 1 out of every 33,000 people) is unsure of what the EU and the UK are. The real answer is, in fact, much much lower than that because this doesn’t take into account such people as those who don’t use google, don’t use computers, or simply search using different terms. but I’m not a mathematician or statistician*, so I’m not going to pretend to be one, unlike the various news outlets “reporting” this and pretending to be journalists.
Somebody remind me how following the news is somehow supposed to keep you well-informed. Without it, at least we wouldn’t have our heads constantly filled with BS like this.
*I’m really not! All numbers here are roughly precise.
Update: To further illustrate how much those news articles cherry-picked their search terms, here’s a new way I thought to search, using “referendum” instead of “referendum results,”
That’s a 250% increase over what I was originally saying.
I played around with some more terms (Because that’s what you do with Google Trends: play. It’s a toy, not a source to base the news on.) and discovered the best one yet. News.
This time it’s about 175% more interest in ‘news’ over ‘sex.’ Yes, that’s right. The EU referendum made news sexy. This also means that my numbers above are too high, and now we can see that at a maximum, only 1 in 60,000 voters wondered “what is the EU?” So wouldn’t a better headline have been “British people now more interested in politics than sex”?